# Brand Assets

<figure><img src="/files/5XqIHjOFT0elgf1mXBbC" alt=""><figcaption></figcaption></figure>

#### Brand Identity

| Element          | Specification          |
| ---------------- | ---------------------- |
| Primary Color    | `#C8B6FF`              |
| Dark Background  | `#231F20`              |
| Secondary Purple | `#C8B6FF`              |
| Mid Purple       | `#B09AF6`              |
| Light Purple     | `#8E7DFF`              |
| White            | `#FFFFFF`              |
| Typography (EN)  | Inter (Regular + Bold) |
| Typography (TH)  | Kanit (Regular + Bold) |
| Mascot           | Mozi Slime             |

#### Logo Usage

* **Primary Logo** — Use on light and mid-tone backgrounds
* **Monochrome Logo** — Use when color is unavailable or for embossed/print contexts
* **Co-Branding Logo** — Use when placing Mozi alongside partner or sponsor logos
* **Logo on Background** — Full grid of approved background color combinations available in brand assets

#### Logo Rules (Do Not)

* Do not alter logo proportions
* Do not rotate or flip the logo
* Do not alter logo colors
* Do not use on low-contrast backgrounds
* Do not reduce logo opacity
* Do not add effects to the logo

Full brand asset pack → \[[Link](https://drive.google.com/drive/folders/1uFPvuXTxcf8ypUK2dX6vQAcHjrZmw9c6?usp=drive_link)]

<div><figure><img src="/files/CdtUK86JEsocsVV0fIOD" alt=""><figcaption></figcaption></figure> <figure><img src="/files/aVmSp6RWXsebOAASMEv6" alt=""><figcaption></figcaption></figure> <figure><img src="/files/qNA24wxPl5bZ1LO1bmFw" alt=""><figcaption></figcaption></figure> <figure><img src="/files/SIpd55DBWQ1k7JVhw5KY" alt=""><figcaption></figcaption></figure></div>

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